Rimmel London Apocalips Lip Velvet Matte Lips*

When it comes to drugstore makeup, there's a few brands that I've loved since I was a teenager. Rimmel London is one of those brands. Recently I posted an Ace Your Base post featuring all Rimmel London products, so it's safe to say I am a bit of a fan.

Two years ago, Rimmel London released a breakthrough lip product called the Apocalips. They released eight beautiful shades and since then we've eagerly been awaiting more shades. Rimmel London has answered our prayers and gifted us with four new shades; however this time, they are have a matte finish.

There were a lot of pro's and con's of the original Apocalips lip shades, and the blogging community was basically 50/50. Common complaints included the lip product having an odd scent, looking weird on the lips, and the colour choices. Other countries offered more shades, but sadly Australia never received the other colour releases. With these new shades, I've noticed similar complaints among the blogging community that they either love or hate them. In my review of the originals, I had a fair amount of mixed thoughts from my readers.

I received the four shades released in Australia; Atomic Rose, Meteorite Matte, Orange-ology, and Burning Lava. I commend Rimmel London on the name shades and keeping in line with the original theme of space. I'm unsure if other countries had different shade releases, but at this stage I don't believe so. 

Atomic Rose, Meteorite Matte, Orange-ology, and Burning Lava.
I was surprised to find that I actually fell in love with all four shades. If I had to pick a favourite, it would be Atomic Rose, only because it's not as bright as the others and is so much easier to work to work or somewhere casual. I find that with different lighting, the shades can look very different. For example, the first set of swatches was taken with natural light, and the colours appear more vibrant, while the lip swatches were taken with artificial lights, which tend to wash the brightness out a little bit.

In terms of application, I found them as easy as the originals. Being that this was supposed to be a matte formula, I was delighted to find that it was not a true matte formula. I figured that a lot of beauty lovers might be a bit miffed at the idea of it not being a true matte lipstick, but I was okay with this. When you applied it, it went on looking matte, but still felt like a nourishing lipstick. I could move my lips without any dryness, and the colours did not cling to patches on my lips. It looked semi-matte, but certainly didn't feel that way.

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I'm really impressed with the Rimmel London Apocalips Lip Velvet Matte Lips. Being a fan of the originals, I have to say that these actually exceeded my expectations. I was expecting a usual matte lip, nothing to get too excited about, but I was wrong. Well done Rimmel London for stepping away from the tradition matte lip and making it your own. I know a lot of people who have fallen in love with the formula (and granted, a lot of people who don't like it) so it seems as though this range is much like the original in that you either love it or hate it. I, personally, love it.

Have you tried the new Rimmel London Apocalips Lip Velvet Matte Lips yet? If so, what are your thoughts? Which shade is your favourite? Which shades do you think they should release next?

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